Palm Opens Retail Store at Stanford Shopping Center
Palm today announced it has opened a new Palm Retail Store showcasing the current line of popular Palm products and accessories. Featuring an updated design, the 800-square-foot Palo Alto, Calif., store opened its doors this week at the Stanford Shopping Center, which offers one of the premier shopping experiences in the San Francisco Bay Area.
New design elements include an accessories wall, which makes products more accessible to customers, and a computer area where sales experts can demonstrate applications and HotSync capabilities. As with existing Palm stores, the new location will offer the expert support and exceptional brand experience customers expect from Palm.
"Through the retail stores, we continue to offer new and existing customers a comfortable, inviting place where they can learn about and purchase our powerful yet easy-to-use mobile computing products," said Kanwal Sharma, director of Palm Retail Stores. "We are very pleased with the success of the stores, both in terms of devices purchased and interaction with our customers."
Reaching New Users and Mobile Professionals
The Palm Retail Stores attract customers new to mobile computing as well as tech-savvy mobile professionals. More than 43 percent of customers are purchasing their first mobile-computing device, and close to 50 percent are purchasing Palm's premium products, the Treo smartphones and LifeDrive mobile manager. Many of the stores are located in some of the nation's busiest airports; these continue to be popular with mobile professionals who appreciate the ability to upgrade an existing device or purchase accessories while traveling.
In addition to the new Stanford store, Palm Retail Stores are located in three other California shopping centers -- Westfield San Francisco Centre, Westfield Shoppingtown Century City (West Los Angeles), and Valley Fair Westfield Shoppingtown (Santa Clara). Palm also opened its first New York store in the JFK International Airport on Aug. 24.
There are now 15 Palm Retail Stores conveniently located in malls and airports nationwide that carry the current line of Palm products and accessories. With the strong performance of its stores, Palm will continue to evaluate new locations in airports and malls across the country.