palmOne Prepares Airport Ad Blitz
A recent Wall Street Journal article reports that palmOne is about to launch a new advertising campaign aimed at business travelers. The ads will mostly be located at airports and will promote the Treo 600 smartphone.
The article (WSJ subscription required) says the new $2 million dollar camaping will start this month. The ads will be displayed mostly at airports, and the campaign will be "so pervasive that passengers will see PalmOne's new ads as many as eight times between arriving for a flight and getting on a plane." PalmOne's ads will be plastered on everything "from plane-ticket jackets to signs to business-class lounges."
The article says the campaign will center on the Treo 600 smartphone. The new ads are PalmOne's first major publicity effort around the Treo since the company purchased Handspring.
The report also goes on to mention that palmOne is expected to release more wireless devices later this year to expand the Treo line. That confirms our earlier report that the company is working on a family of Treo's that would range from "good, better and best."
Many thanks to Gaurav for the tip.
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