3 Million Zire Handhelds Sold and Counting
In October 2002, six years after pioneering the handheld market, palmOne introduced the Zire and Tungsten subbranded products to define a new era in handheld computing. Zire handhelds provide affordable, snappy personal products that are simple, approachable and easy-to-use for people balancing personal, professional or academic lives. Tungsten products provide powerful solutions for mobile professionals and businesses.
"The Zire subbrand business strategy is working," added Bradley. "Zire products are attracting new customers to the handheld category, increasing the palmOne market share, contributing to our handheld revenue and establishing a customer base for an upgrade business. And they've enabled palmOne to expand its sales channels worldwide."
The Zire handheld family has expanded quickly into consumer segments, broadening the market and delighting customers from students to seniors. The original Zire handheld sold more than 1 million units in the first seven months alone, making it the fastest-selling PDA ever. It attracted more than 70 percent new users to handheld category, and more than 50 percent were women, according to palmOne research. Additionally, 90 percent of the early buyers said they were not very tech-savvy, but price-conscious.
The media-rich Zire 71 handheld attracted nearly 40 percent new users to palmOne and was the No. 1 selling PDA in the United States until the introduction of palmOne's Tungsten E handheld in October 2003, according to palmOne. Its multimedia capabilities have high appeal for younger consumers and women. Based on research by palmOne, more than 80 percent of Zire 71 customers said they were extremely or very satisfied with their handheld and would recommend it to others.
The introduction of the original Pilot handheld from Palm in 1996 ignited a revolution in handheld computing around the world. The simplicity, tiny size, and long battery life of Palm products led to rapid adoption of the device and its successors. Last year, handhelds from palmOne commanded 39 percent of the worldwide personal companion handheld device market, according to IDC. During the last quarter of 2003, handhelds from palmOne led U.S. sales with 57 percent of sales across all channels, according to NPD Techworld.
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